Hear about the many different hats Marina Snyder wears at digital health management company WEconnect and how she handles marketing to two separate main audiences.
Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.
If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com
Watch the video and find more episodes at insidemarketingdesign.co
0:00 - Introduction
2:10 - The WEconnect team structure
7:20 - Marketing design focusses
9:00 - Dealing with two different target audiences
11:45 - Metrics of success
14:30 - How a project starts
16:20 - Design process & tools
20:00 - Challenges
21:30 - Usability testing for marketing materials
27:00 - Career growth
30:10 - Why in-house marketing design?
32:25 - wrap up