Hear how Steph Moccia thrives within constraints as the only in-house marketing designer on the Lumix team at Panasonic North America.
You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.
Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.
Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumix
0:00 - Introduction
1:30 - Team structure
6:40 - Marketing team focus
8:50 - Social media efforts
10:00 - Design tools & workflow
10:45 - Working with head office in Japan
14:30 - Role responsibilities
17:50 - Projects at Lumix
21:15 - Brand refinements
23:20 - Determining the success of a project
26:05 - Challenges & areas for growth
28:50 - Favorite parts of the job
30:00 - Wrap up